Tony Arteaga

Orange County, CA · LinkedIn · tonyarteaga.me · tony.art7@gmail.com · 562-448-8585

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Player-coach leader experienced in building and scaling customer-facing teams from 0→1. Former CRO who grew an enterprise platform (software + services) to $100M+ ARR by hiring and developing strong teams, setting clear technical/operational standards, and working closely with strategic customers to review architectures, deliver solutions, and turn field insights into product direction. Highest manager score company-wide for mentorship and team development. Stanford AI/ML certified; hands-on with Python, PyTorch, RAG, and agentic workflows. Energized by big challenges and building the playbooks that turn one-off wins into repeatable patterns.

Experience

AI/ML Deep Dive — Stanford Graduate Coursework & Applied AI Engineering

Jan 2023 – Present

Independent · Orange County, CA

  • Completed Stanford AI Professional Program — 4 graduate-level certificates in ML, NLP, and Computer Vision
  • Built production-ready prototypes: RAG systems, ML pipelines, multi-agent workflows using Python, PyTorch, and LLM APIs
  • Hands-on with Claude Code CLI for agentic AI development; built AI-augmented tooling and automation
  • Deep study of transformer architectures, attention mechanisms, embeddings, and diffusion models
  • Translates business problems to AI + data + workflow architectures that deliver results

Chief Revenue Officer / SVP — Sales, Pre-Sales, Marketing, P&L

Jan 2019 – Dec 2022

OceanX, LLC (Enterprise SaaS — Subscription Commerce) · El Segundo, CA

  • Built Sales, Pre-Sales, Services, and Customer Success organizations from 0→1; hired, developed, and retained high-performing teams across technical and commercial functions
  • Managed account teams and engagement managers during pre-sales to qualify engagements, scope work, and inform statements of work for enterprise customers
  • Led technical discovery sessions and solution scoping; translated complex platform capabilities and organizational dynamics into clear customer narratives
  • Delivered 30%+ YoY ARR growth for three consecutive years; scaled company to $100M+ ARR
  • Negotiated $1M+ C-level contracts; served as executive sponsor for highest-priority strategic accounts
  • Defined team OKRs tied to customer success outcomes and product adoption; partnered with Product and Engineering to translate field insights into product improvements
  • Created operational cadences — engagement reviews, standups, retros — that aligned customer delivery with business goals
  • Traveled to enterprise customer sites for engagement kickoffs and strategic accounts; presented to Board and PE investors

VP Digital & eCommerce — Platform Architecture, Strategy & Customer Delivery

Feb 2016 – Jan 2019

OceanX, LLC · El Segundo, CA

  • Built and led technical e-commerce team from scratch; owned platform architecture, delivery, and customer onboarding
  • Architected and shipped cloud-native (AWS) subscription commerce SaaS platform — PCI Level-1 compliant
  • Led technical integrations and API implementations for enterprise retail clients; helped troubleshoot production issues with engineers
  • Built starter templates and integration playbooks that accelerated customer time-to-value; reduced cart abandonment by 25%

VP — Sales & Marketing Tech, Operations & Supply Chain Systems

Jun 2011 – Jan 2016

Guthy|Renker ($1B+ Enterprise) · Los Angeles, CA

  • Hired, managed, and developed 50+ FTEs plus offshore teams; functioned as Principal Architect across sales, marketing tech, and supply-chain platforms
  • Achieved highest manager score company-wide in employee survey — recognized for technical mentorship and creating an environment where engineers did their best work
  • Reviewed technical architectures to ensure high-quality, production-ready solutions across software development, platform integration, and project delivery
  • Drove AWS cloud migration for marketing, BI, and ERP systems; built internal knowledge base and repeatable deployment patterns

Managing Director — Digital, E-commerce, Marketing Tech, Software & Architecture

Sep 2001 – Jun 2011

Tribune Media (LA Times, Chicago Tribune, +6 BUs) · Los Angeles & Chicago

  • Managed distributed Engineering and Architecture teams (LA & Chicago) staffed across 8 business units; set technical standards and resource allocation priorities
  • Directed $20M+ portfolio of enterprise projects including e-commerce platforms and Salesforce rollout to 600+ sellers
  • Led post-acquisition LA Times technical integration; navigated complex organizational dynamics across business units

Education

MBA

University of Southern California (USC)

BS Industrial & Systems Engineering

University of Southern California (USC)

Certifications — Stanford School of Engineering

Skills & Tools

Team Building (0→1) Technical Mentorship Enterprise Customer Engagement Solutions Architecture Technical Discovery & Scoping Cross-Functional Leadership Playbook & Process Design C-Level Stakeholder Management Python PyTorch LLMs / Transformers RAG / Multi-Agent Systems NLP Computer Vision Claude Code CLI AWS Enterprise SaaS Platforms API Integrations